It’s a bright and sunny day here with a tad too much humidity for my liking. Heat indexes over 100 are no fun! So let’s move on to something more fun while I drink some lovely iced tea.
Teddi: What’s a tool/software/strategy that you found useful in the past week?
Me: Well, Teddi, I’m glad you asked. I found a new to-do list app/program! ToDoIst is flexible to-do list program that can be as easy or as complex as you need it to be. It has a free membership and a paid membership ($29/yr). While I probably could have “made do” with the free option, I sprung for the paid version. Now I have all sorts of options to divide up my various to-do lists (personal, writing, editing, social media, Realm Makers, KCWC, ACFW . . .). I’ve only been using it for a few days, but it’s been fantastic! I love that it integrates into all my computers/phones AND into my G-mail and Chrome. Yay!
Cindy: Best cure for insomnia?
Me: A sledgehammer.
Or, I’ve heard that having a bedtime routine and tranquil surroundings help to trigger your brain that it is “sleep” time. Develop a routine that starts 30 mins. to an hour before bedtime and get into the habit. It may take a few days or a couple of weeks, but your body should come into routine. Also, no caffeine after noon–but that would never work for me! I’d be asleep by 4.
Cindy: If you’ve tried everything the experts said to do and ROI was abysmal, whaddya do next?
Me: I’m going to assume you’re talking social media/marketing and answer from that perspective.
The first thing I would do with a client is to go back and reevaluate who their target audience is, what their greatest need is (in relation to the service the client is offering), and what the client is doing to meet that need. 90% of issues lie in that alone. OK, I made up the percentage, but it is one of the most common mistakes.
Time is also a factor. If you try something for a week and then evaluate ROI, it’s not likely going to look like it’s working. Success in social media (and often in marketing) does not happen overnight. I would ensure the client had been trying what the experts recommend–consistently–for at least a month . . . longer if they were starting from nothing.
Personality also has an impact. Social media and marketing require a bit of “go out there and get it.” You don’t have to be a bubbly extrovert, but you do have to show passion and knowledge in your field. If you’re a writer, that means being excited about books/reading/etc. in your genre (and in general). It means being knowledgeable about topics and having a passion for themes addressed in your books. If you don’t have passion, readers/followers won’t care.
If, after the evaluation, I determine the client really was doing everything right for a good amount of time, then it’s a new ballgame! Time to the think outside of the box. It becomes a total “individual” brainstorming session that doesn’t have a list of steps yet–a lot of trial and error until we find what works!
Thanks for hanging out with me today. I’m about to go snuggle with some kiddos before I dive into my critique partners latest novel–a steampunk! Bring on the day!
Do you have any questions for me? They can be about anything–doesn’t even have to be writing or marketing related (as you can tell from Cindy’s question). These are just supposed to be fun, quirky, sometimes helpful/informative posts! Ask away!